SMM (social media marketing) is one of the tools of internet marketing. The essence of SMM is attracting customers from social networks. According to Marketing Sherpa statistics, 95% of people between 18 and 34 years old are most comfortable following a brand and interacting with it through social media. This is the reason for the great demand for SMM specialists: almost every company runs social networks. For many brands, this is the only online promotion channel.
SMM is suitable for everyone: B2B companies, online stores, services and media.
What is SMM
What are social networks for:
Generate and promote content. This could be blog posts, company news, Youtube videos, or Instagram product announcements.
React to news feeds. Companies often express their opinion on important events in their area of business or take part in flash mobs.
Run advertisements. To do this, you need to choose the right audience, set up advertising and calculate the budget. Sometimes for these purposes a separate specialist is hired — a targetologist.
Monitor efficiency and count money. Without the right analytics, it’s not clear whether the company’s contribution to social media pays off.
To promote companies, they do not always use super popular social networks like Instagram or Facebook. Often, an SMM specialist chooses more niche sites where the target audience is more likely to be found. Here is a list of the social media brands use to promote their products:
Facebook.
Instagram.
Youtube.
Twitter.
LinkedIn. Business and professional social network.
Pinterest. A platform for publishing and sharing images.
Discord. A platform for gamers to communicate.
Reddit. Social network with a focus on news.
SoundCloud. For musicians and DJs.
There are also regional social networks in local markets. For example, in the CIS countries it is «VKontakte» and «Odnoklassniki», in China — QZone. Consider regional social networks when working for a foreign audience.